Copywriter CV
Professional Journey
My professional journey is incredibly diverse! I grew up in the redwoods and wine country of Northern California and dreamed of seeing new places and trying all sorts of things - Southern California here I come for college!
After college graduation, I started working in Pension Consulting and Administration in Santa Barbara, CA. It presented plenty of learning opportunities and growth potential, but I wanted to test the waters in the Entertainment Industry. So, I moved to Los Angeles and got a job with a record label and music management company. In the few years with them, I was an integral part of their growth into a full service management and production company. Working in a fast-paced environment with lots of egos and sensitive information taught me how to work with people to capitalize on my talents to solve problems. During a quick vacation to Hawaii, I participated in a dolphin swim program which reignited my passion for animals and conservation. I decided to go back to school to pursue a career in animal care and training.
After quite a few years living the dream, I moved to Mexico to experience a different way of life.
Many adventures and challenges later, I returned to the USA with a new language and a new career. While I've cultivated new computer skills, learned a ton about marketing, SEO, and branding, I've also stayed up to date with animal care and conservation after developing many close relationships and deep interest in the field.
My ongoing career goals center around using all my skills to craft compelling content for brand authenticity, client satisfaction, audience engagement, and to work with a dynamic team of innovative creatives and marketing leaders.
2019 - Present
Content Editor at JPMC - Independent Contractor for Connection Model
Remote
As a Digital Content Editor, I developed and edited articles, blogs, and social media posts, ensuring accuracy and adherence to style guidelines. I collaborated with the creative team on engaging digital campaigns, maintained content calendars, and utilized WordPress and HubSpot for publication. I also implemented SEO strategies to boost web traffic, leveraging my background in zookeeping to bring strong organizational skills and a creative imagination to every project.
2021
Wildlife Care Specialist - Bird Department
San Diego Zoo Wildlife Alliance - Safari Park
At this world-renowned zoo, I performed daily care for diverse species of endangered and non-endangered birds, including feeding, cleaning, and vigilant health monitoring. I sparked interest for bird conservation and welfare through engaging educational initiatives with the public and partnered with fellow wildlife enthusiasts to pioneer cutting-edge standards for animal care and enrichment, ensuring our collection thrived.
2013 - 2021
Founder of Perfect Pets
Los Cabos, Mexico
As the founder of my own pet care business, I provided services ranging from basic care to advanced animal training, helping pets become cherished family members and well-behaved companions. I built strong connections with community veterinarians, rescue groups, and dedicated pet parents to ensure high-quality care. As a dedicated small business owner, I managed bookkeeping and implemented effective word-of-mouth marketing strategies to grow and sustain my venture.
2007 - 2012
Senior Aviculturist
SeaWorld of San Diego
As a bird keeper, I maintained over 300 lively penguins across multiple exhibit areas, ensuring their well-being, breeding, and nutrition. My role involved conducting daily health check-ups, administering medications, and keeping meticulous records of their health and breeding data. I mentored new team members in exhibit maintenance and bird care, fostering a cohesive community of keepers. Collaborating with colleagues, I helped craft engaging educational programs sharing our passion with the public through daily presentations. I also took on a public persona for SeaWorld, spreading joy and knowledge through dynamic appearances on television, radio, movies, and live events across North America.
Education
2004 - 2006
Associate's Degree in Zookeeping, Animal Training, Wildlife Education
Studied animal care and advanced communication theories as it applies to animal training. Honed the craft of storytelling, enhancing the ability to convey impactful messages through public speaking.
1994 - 1998
Bachelor's Degree in English Literature
Explored the art of storytelling through literature, developing a deep understanding of narrative structures and language usage.
Skills & Expertise
- Content Strategy
- SEO Optimization
- Creative Writing & Audience Engagement
- Copywriting, Editing, & Proofreading
- Brand Messaging & Storytelling
- Public Relations/ Public Speaking
- Integral Software: Microsoft Office Suite, G-Suite
- CMS Software: WordPress, HubSpot, Webflow
- SEO Tools: Google Marketing Platform, GBP, Fraise, Surfer
- AI Proficiency